Few days ago I happened to come across a poster at local shop nearby my place and what I saw on that was husband of my dear friend, I had to get my Ufone ka Super card and that poster was also of Ufone. Well, I was like whats that , came home and googled Ufone’s latest advertisements/campaigns. Guess what I found out, Ufone is actually finding the unsung heroes and cherishing them. Beenish (My university friend) has shared earlier with me about the projects her husband (Saqib Ali Kazmi) was doing in a some remote villages outside of Karachi. Now seeing the campaign and the way Ufone has cherished that in the campaign was something amazing. Not only this but there were 3 other heroes in the same campaign whom Ufone has highlighted. Abhi I wasnt even out of the surprisingly amazing work done by the brand, I received the invite for the Ufone’s First Ever Blogger’s Meet up. Attending bloggers meet up is kind of normal now, but I was excited to meet Shamim Akhter (First Pakistani Truck Driver), Saqib Ali Kazmi, Sabia Abbat and Mohsin Ali. The excitement was getting higher and then the day came when Ufone hosted the awareness meet up to discuss the unsung heroes and how Actively reshaping the society through their utmost efforts for humanity.
Its actually startling to see Ufone making conscious efforts in recognizing and highlighting people who are an outstanding role model and a personification of the very message ‘It is all about U’.Seeing on the stories it dawn on many of us that these are the people who despite, their challenges, have risen above and beyond them and made it big in life. Talking of these, i actually can see role models in people like these which give you reasons to think ahead and strive to achieve the best you can get.
Mentioned below in this blog are the details of all the four heroes , Ufone scouted them and picked them up to portray them as models of excellence to the society, so as to trigger the self-belief and inspiration needed to excel in life. Starting with Shamim Akhter, ( She was my favorite that evening )
Shamim Akhtar at 53 is Pakistan’s first female driver; she is one such example who decided to go against all odds to make both ends meet for her family and adapted to a role skewed toward gender based obstacles. She attributes her success to the Islamabad Traffic Police Training course that paved the way for her to show her the possibilities of being able to drive heavy vehicles as she had gained an excellent road sense and courage to defy all stereotypes associated with driving vehicles. Her untiring efforts later helped her gain a public service vehicle license, making her the first Pakistani woman licensed to drive trailers, tractors and trucks.
Muhammad Mohsin, son of a bread maker and resident of Hafizabad scored 688 points in his B.A exams through his uncanny efforts; thereby topping the list in B.A/B.Sc exams held by the Punjab University and made waves nationwide. Not being able to manage his college dues, he still had his motivation geared towards his goal of completing his graduation and therefore appeared for exams as a private candidate. Mohsin continued his quest for education while assisting his father to support his family and ensured that financial obstacles do not become the reason for a break in his education.
Sabia Abbat, on the other hand, is a 25 year old cyclist hailing from the village of Haripur and has also been handpicked by Ufone to brace its campaign. Within two years of her enthusiastic endeavors for sports, she became the national champion in Lahore; prior to this, she had been representing her college in regional events. She is now a professional cyclist and holds a bachelor’s degree in physical education.
Another flourishing example is of Saqib Ali Kazmi, an inspiring young entrepreneur and social worker from Karachi. From education to health, Kazmi works in the development sector to help the underprivileged of the society however he can. He started a project called “Mera Karachi Meri Zimmedari”. The name being self-explanatory focused on the role of each individual towards the society instead of relying on the politicians or ruling elites to facilitate people. Taking a leap forward, he worked in a small school and later with the help of his friends identified two areas of development in Interior Sindh, that is, water and education. To resolve the water crisis in the area, Saqib and his friends installed 320 hand pumps in different areas of Interior Sindh, particularly Gharo and Thatta. Saqib and the team also manage an educational venture in a village in Gharo. They provide books, free education, uniform and linguistic training to children to allow them to grow and prosper as well as make a difference.
As part of Ufone’s brand philosophy, it also supported people and organisations not generally known to the public but who all have been doing extra ordinary work for the betterment of the society. These were small scale philanthropic initiatives started by individuals on a personal basis who later went an extra mile, thus impacting their surroundings magnanimously. One of the them Khaana Ghar, being run By Parveen Saeed is still functioning successfully with all the support . Parveen Saeed was also present at the event and she also shared her valuable input about Ufone’s campaign. Parveen Saeed explained, how she was encouraged to pursue her mission of feeding the underprivileged when she heard of a mother having killed her two children as she was unable to feed them ( we actually was shocked to hear this.)
Waseeq Qureshi & Sharyar from ufone’s team were the ones who shared Ufone’s Journey with these unsung heroes and their stories, followed by an interactive session of these heroes with bloggers , where bloggers had some amazing Q& A session with these heroes and got to know their inspirations behind this.
Ufone’s journey hasnt stopped here, this is just the begining and ufone aspire to find and cherish as much unsung heroes as possible because its all about U.
All the best to team Ufone in their this mission.