Kaymu.pk and WomenX have joined hands to incubate fresh startup businesses online by creating a My Kaymu Store for them. The event took place in Karachi last week.
Kaymu.pk recently invited around 30 women from WomenX who are registered in the 4th cohort at IBA Center for Entrepreneurship Development (IBA-CED) to facilitate them with becoming Kaymu retailers and nurture their business/ develop their customer base.
After giving the orientation about the Kaymu to the women, the team explained them how to sign up as a merchant, how to describe products using appropriate content jargon and price them taking into account cost and profit margin. The women were provided laptops and free product photography to facilitate them to become Kaymu retailers instantaneously.
The session was in continuation of a previous session “Online Marketing Mix & Mingle” (held formerly this year) where industry connoisseurs like Maliha Rao of Fashion Pakistan Council, Imtiaz Noor of Kaymu and Nazish Chagla of N’eco’s shared insights regarding brand positioning, product photography, pricing and promotion for an e-commerce business. Kaymu Pakistan aims to follow these sittings with regular consultancy and guidance for interested members over the course of time and plan to roll out to other cities as well.
WomenX Pakistan is a pilot for a global World Bank program to upkeep high-growth potential women entrepreneurs. The program is being executed in Karachi, Lahore, and Peshawar by Enclude. Through the program, participating women business owners receive a package of services– including business and soft skills training, networking, peer-to-peer coaching activities, one-on-one mentoring, and specialized business clinics– that directly address the range of constraints restricting their growth. The program aims to develop entrepreneurs’ capacity to improve enterprise management and business performance outcomes, thereby stimulating job creation and contributing to economic growth. At a macro level, the program fosters a more innovative and inclusive entrepreneurial eco-system for women entrepreneurs through a public discourse campaign, Women’s INC.