Live Music in Pakistan is on the edge of dying.. With the security conditions gone worse and many such incidents made people stop coming out of their homes for concerts. Especially the youth of Pakistan, those of 90s have enjoyed the concerts alot like me, but then these youngsters have nothing like this for the last few years. Hasan Rizvi, the mastermind behind the #Cornettopoprock , thought of this idea of revival of music and contacted Cornetto, and thus the magic happened last year . The Youth of Pakistan cherished this concept for the love of Music.
Cornetto and BodyBeat together worked with other partners and launched first of its kind 360 music platform. It was first of its kind and it still is the only one so far. Concert Culture was revived by Cornetto POP Rock , this was actually a music revolution . This doesnt end here, the youth was engaged beyond just concerts as well. Raw talent was explored in the colleges and universities , along with fresh music videos coming out of our pop star and rock stars with unique ideas. Still it doesnt end here, Season 2 of Cornetto Pop Rock has got some amazing dance in the videos too. Recently Ayesha Omer has been seen shooting some dance with Hasan Rizvi.
Season 2 has been officially launched on 4th Feb,2017 in an amazing launch event filled with Music, celebrities and cornetto ( yes, loads of it). Cornetto along with Empact Activations, Pakistan’s leading activation agency, and BB events and PR, after successfully rocking Pakistan’s music scene with the inaugural season of Cornetto Pop Rock, have joined hands once again to bring Season 2 of Cornetto Pop Rock. #CornettoPopRock2 on its launch event revealed the promo for the upcoming season. The happening launch event was attended by city’s well known socialites and celebrities, like Ayesha Omar, Tabassum Mughal, Angie Marshal, Sohail Javed, Rao Aly Khan, Momal Shiekh, Ovais Jaffer, Yasir Hussain, Abeer Rizvi, Rizwaullah, Zhalay, Amir, Khalid Malik, Asad ul haq, Wajahat Rauf, Esheeta Syed, Laiqa Hasan, Junaid Khan, Jarjees Sega, Abdullah Farhatullah, Deepak Kumar, Faryal Mehmood, Hanish Qureshi, Gia Ali, Imran Momina (Immo), Kasim Khan, Rafay Rashidi and many more.
The lineup for performers for #cornettopoprock2 was also revealed at the event which includes Ali Azmat, Meesha Shafi, Komal Rizvi, Qurram Hussain, Quratulain Baloch and Momina Mustehsan. It was then followed by a mesmerizing performance by Ali Azmat, which officially marked the beginning of an extraordinary season to follow.
Six music videos will be released this season, and three concerts will take place. #CornettoPopRock2 opens its doors to everyone in Pakistan this time, through digital auditions, to showcase their talent. Cornetto has always supported the music scenario in Pakistan and is proud to present this magnificent opportunity to young artists to feature in Cornetto Pop Rock.
I am looking forward to the Karachi Concert and want to feel the experience again, where the Live music and concert culture is being revived. All the best to the team at the back for these amazing concert line ups and much more.