Mukesh Ambani led Reliance Industries Ltd launched its online fashion portal Ajio.com with the preview of its collection on Saturday at the ongoing Lakme Fashion Week Mumbai. Isha Ambani, director on the board of Reliance Retail, the retail arm of RIL who has been closely associated with the online fashion venture from its conceptualization was present at the Lakme Fashion Week.
Ajio pronounced as “Aa-jio”, was launched at the biggest fashion platform in India, Lakme fashion Week 2016 #summer resort. Isha Ambani’s #DoubtIsOut started some time ago, keeping in mind the uniqueness each and every individual possess. This led to a belief at Ajio’s supporting fearless fashion, perfectly crafted for today’s women. The best part of Ajio’s display on ramp was the 5 showstoppers who absolutely grabbed the show.
Ajio selected 5 women from 5 different backgrounds, showcasing #DoubtIsOut and fashion has no bar. Although the show stoppers were from different backgrounds, all they portrayed was their demand for inclusivity in India. There should be no bar when it comes to fashion. The show stoppers were Bharti Singh, Laxmi Narayan, Sunny Leone, veteran Helen and Suman Sharma.
Who says curvy ladies can’t be stylish? Bharti Singh, comedian shut everyone who think like this, by strutting in style, supporting “Size No Bar”
As they say,” Dil hona chahiye da Jawan, umar vich ki rakhiya”, it’s true. The Very first “item girl” of Bollywood, rocked the ramp supporting “Age No Bar”. I loved her entry; vivacious, and the way she was dancing while walking on ramp was adorable.
The bold, stylish, sexy and gorgeous Sunny Leone walked the ramp supporting “Choice No Bar” that encompasses #DoubtIsOut moment by Ajio.com. She was all dolled up and looked so fragile.
The entire house was roaring in excitement when Suman Sharma graced the ramp. She walked for her belief “Career No Bar”. Suman is the first women to fly the Russian MiG-35 Fighter Jet.
Last but not the least came the spot on Laxmi Narayan Tripathi. Laxmi is a Bharatnatyam dancer and transgender activist who has been working endlessly for community. She walked the ramp for “Gender No Bar”. I absolutely loved the way she walked so adroitly. I remembered meeting her at Karachi, she is such a witty and charming lady.
I can’t help showing off me meeting her here in Karachi, and I actually love my pic with her.
Over all, Ajio has brought an amazing concept which is much needed in today’s fashion world. It actually is fashion Inclusivity. Enjoy the Ajio moments of Lakme Fashion Week 2016 video at the end and this amazing group photo of them with other models on the ramp.