Actress Sonam Kapoor, who continues her reign as one of India’s savviest celebrities on social media – with 28.9 million followers across Facebook, Twitter and Instagram – recently launched “the official Sonam Kapoor app” on android and iOS platforms.
In today’s digital world dominated by Facebook, Twitter, Instagram and Snapchat, Sonam is pushing the envelope further and venturing into a territory no celebrity has done before except for Kim Kardashian( she did in sept 2015). The actress has launched her own App in collaboration with Disciple Media. With this, Sonam will connect to her millions of fans around the world. Sonam’s App is available now at the iTunes App Store and the Google Play Store. Have a look at the exciting video by Sonam herself announcing the app.
Kapoor’s dream to extend her online presence was fulfilled through Disciple Media, a company from London that boasts a client list that includes The Rolling Stones and singer Luke Bryan. Kapoor is their first Indian client.
Can the 30-year-old actress’s app replicate the kind of interest the Kardashians’s apps command?
Sonam, who absolutely adores her fans, enthuses, “One of the most enjoyable things about what I do is getting out there, meeting people and hearing reactions to my work. My App means I’ll now be able to keep in touch and share experiences with fans worldwide, even when I’m busy filming.”
Founder and CEO of Disciple Media, Benji Vaughan, adds, “Sonam is a hugely exciting addition to our growing partner portfolio. India is now the world’s third largest smartphone market, with penetration in the country still only in the 10-15% range. This is an exploding market for mobile, and particularly for Bollywood royalty like Sonam.”
A glimpse of her app launch , beautifuly captured by Toast events
The app offers behind-the-scenes footage from her films and the actress’s daily musings.
So far, Kapoor has posted, among all the other things, a clip of her father, actor Anil Kapoor, revealing what it is like to work with his daughter, a fitness video by her nutritionist Radhika Karle, the recipe for a red velvet cupcake, and a tutorial by her make-up artist Namrata Soni and all her Cannes’16 journey too.
Kapoor has also promised to post book reviews soon (her Twitter account describes her as “a female actor who lives to eat and read in that order”.)
App features include Sister Act, where Kapoor and her sibling Rhea will share their views on current affairs and other topics; and My Tribe, which allows followers to connect not only with the star but also send friend requests to the entire Sonaholic community.
I have downloaded my Sonam Kapoor app too and would be sending her a msg shortly. waht about you guys?